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Design Your Thinking

Here are the chapter summaries of the book, Design Your Thinking, published by Penguin in 2020.

These videos offer useful tips and tools on how to practice Design Thinking in professional and personal lives. 

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“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
- Mark Twain 

What is Design Thinking?

Process model of DT
DT vs other models of problem solving
Sweet spot of DT 

Why Design Thinking now?

How B2B companies become customer centric
Why consumers know it best 
Means of engaging with stakeholders 

Tenets of Design Thinking

Ten principles of Design Thinking
When to use Design Thinking and when not to 
How is Design Thinking special


What is the starting point of design thinking
How to inspire a team to think different
How to articulate a Design Brief 

Empathize and Define 

What is empathy and why it's core to creativity
Means of getting to the real problems
How to prioritize the problems worth solving 


Best practices of ideation 
Six methods of effective idea generation
How to generate high quality ideas 

Prototype and Test 

Why and how to prototype 
Means of prototyping a service or an experience 
How to validate ideas systematically 


Why scale is the real proof of innovation
How to adopt Objectives and Key Results
Business Models and how leaders enable scale 

Design Thinking in Action 

How to create your own Design Thinking model
Best practices of conducting a workshop 
How to take care of the physical space of ideation 

How to be a Design Thinker

Why Design Thinking is not exclusive
How to listen better and observe with purpose
Means of honing a creative personality 
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